CDPH x Poderistas COVID Vaccine PSA

Agency: RSE
Client: State of California
Partner: Poderistas

Poderistas, a non-profit organization that celebrates Latina culture, partnered with CDPH to create an empowering COVID-19 vaccine PSA. Due to COVID restrictions, the celebrities had to record in their homes on their own devices. For this project I reviewed the footage, selected clips for each celeb, designed storyboards, and provided animation direction while following Poderista’s bright + colorful brand guidelines.


Role: Art Director & Designer
Copy: Montana Strohl-Roy
Video: Sean Arnston
Digital Manager: Denisse Veron