S.T.E.A.M. Fest Express (PBS SoCal)

Client: PBS SoCal
Partner: SoCal Railway Museum

S.T.E.A.M Fest Express is a unique outdoor event created in partnership with PBS and Socal Railway Museum. The family-friendly festival features Buddy from the PBS Show Dinosaur Train and highlights his favorite topics: Paleontology, Science, Technology, Engineering, Art, and Math.

The event (previously called Dino Train) relied heavily on Buddy for its marketing, but with a new name comes a design refresh! PBS SoCal tasked me with creating event branding that stands on its own while still incorporating the beloved Buddy the Dinosaur.

The new logo features a steam train, honoring the railway museum while also tying into the S.T.E.A.M acronym. The color palette is comprised of bold, primary colors with accents of orange, green, pink, and purple. Custom icons, a digital banner, social media templates, and brand guidelines complete this event design package. 

Role: Art Director & Designer