iHeart Radio x MyTurn Activation

Agency: RSE
Client: State of California
Partner: iHeart Radio

The iHeart Radio Mobile Trailer traveled to family-friendly fairs and festivals throughout California in the summer of 2022 to educate communities about COVID-19 vaccines. This activation focused on counties with disproportionately impacted communities and low vaccination rates. Playful, interactive displays engaged children and parents while providing information about COVID-19 and vaccines. More than 6,300 visitors engaged with the mobile TOT at county fairs and events.

Role: Art Director & Designer
Copy: Montana Strohl-Roy
Creative Directors: Steve Fong & Darcey Self

Character Art:
Joseph Mauk (AAPI & Kid Heros)
Lagrant Communications (African American Hero & COVID-19 Monsters)
Sensis Agency (Luchador Hero).